10 Things to do to celebrate your bestie!

August 04 2017

Celebrate your bestie on International Friendship day this Sunday, 6th August!

Meet a Heroine: Jessie from @heyitsjessie.k

July 19 2017

Meet the lovely Jessie, who is known for her gorgeous geometric nail art designs and general awesomeness!

#HeroinesHelp the BFP

July 13 2017

In case you didn't know, every time you purchase a heroine.nyc product, you are not just doing something great for yourself, but supporting a great cause, too!

Graduation Beauty Tips

July 03 2017

Check out returning guest blogger Holly Barry's top tips on the perfect graduation look!


12 cute Fourth Of July manis to try right now!

June 29 2017

Get the BBQ's ready and put on your stars and stripes bikinis, Independence Day is just around the corner! Here are 12 cute mani ideas to try!

Meet a Heroine: Jessica from @lalalovenailart

June 23 2017

Jessica, the queen of gradients from Southern California, tells us what she loves about NYC and what her biggest nail pet peeve is!

3 Amazing Avocado Recipes

June 15 2017

An avocado fan like us? Then you have to try these three yummy recipes right now!

How You Can Change Your Regime to be More Green

May 31 2017

Returning guest blogger Holly Barry, Digital PR Executive at Distinctly PR, is back with an article on how to be more green - in all kinds of ways!

Our Top 5 Travel Blogs

May 25 2017

Get some serious wanderlust inspired by these amazing travel blogs!

Guest Post: Pictorial By Paulina's Passions

May 18 2017

Learn how to create this beautiful floral mani by Paulinas Passions step by step!

Mother's Day Gift Guide

May 02 2017

Check out our Mother's Day gift guide on what to get the most special woman in your life!

A Career as a Nail Technician – What You Need to Know

April 28 2017

Guest blogger Holly Barry tells you what you need to know about a career as a nail technician!

3 Amazing Vegan Recipes To Try!

April 19 2017

3 amazing vegan recipes to try right now!

Guest Post: T-Roots Beauty

April 11 2017

In collaboration with T-Roots Beauty, learn how to do an at home pedicure to get your feet summer ready!

Our Favorite Photo Editing Apps

April 04 2017

Even if we take the prettiest pic (#nofilter), let's be honest...

How To: DIY Marbled Easter Eggs & Contest!

March 31 2017

Check out this cute DIY and our Easter Contest!



A Spa Day At Home

March 22 2017

You all know the feeling of being super stressed, just needing a little time out...

5 Food Blogs To Follow

March 14 2017

Five food blogs you should definitely be following, or at least check out!

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