Skincare for Acne Prone Skin

November 22 2017

Acne affects millions of people all over the world. Here are a few tips to help you handle it!

A Beginners Guide on How to Apply Water Decals

November 14 2017

Recurring guest blogger Holly Barry tried water decals for the first time and shares her opinion!

Meet a Heroine: Elena from @nailexperiments

October 30 2017

Meet Elena, a nail artist from Toronto who...

Halloween Nail Art Inspo

October 25 2017

Here are some of our favorite Halloween nail art looks - grab some inspo and get painting!

Halloween Stamping Tutorial

October 19 2017

Learn how to create this stamped, spooky chic halloween mani!

Tips for Easing into the Vegan Lifestyle

October 11 2017

Transitioning into the vegan lifestyle is no easy feat. Here are a few tips from guest blogger Sarah Jones to ease you in!

[Be a heroine] and help us donate!

October 03 2017

Introducing our limited edition charity duo to help support women battling breast cancer

Meet a Heroine: JayLynn from @gotnail

September 27 2017

Meet JayLynn, the artist behind @gotnail on Instagram and learn a little more about her and find out what shade of polish she has the most of!

How to: Water Decals - Part 2

September 21 2017

Foiled decals amp up your mani in an instant! Here are some of our fave manis and another tutorial on how to apply water decals.

How to: Water Decals - Part 1

September 19 2017

Learn how to apply full coverage water decals and how to..

5 Essential Oils To Help Your Skin

September 15 2017

Learn how to treat common skin issues with these 5 essential oils with our guest blogger Sania

Tie Dye Nail Art Pictorial

August 30 2017

Learn how to create this super cute tie dye nail art look step by step using the Dream Cremes collection!

10 Things to do to celebrate your bestie!

August 04 2017

Celebrate your bestie on International Friendship day this Sunday, 6th August!

Meet a Heroine: Jessie from @heyitsjessie.k

July 19 2017

Meet the lovely Jessie, who is known for her gorgeous geometric nail art designs and general awesomeness!

#HeroinesHelp the BFP

July 13 2017

In case you didn't know, every time you purchase a product, you are not just doing something great for yourself, but supporting a great cause, too!

Graduation Beauty Tips

July 03 2017

Check out returning guest blogger Holly Barry's top tips on the perfect graduation look!


12 cute Fourth Of July manis to try right now!

June 29 2017

Get the BBQ's ready and put on your stars and stripes bikinis, Independence Day is just around the corner! Here are 12 cute mani ideas to try!

Meet a Heroine: Jessica from @lalalovenailart

June 23 2017

Jessica, the queen of gradients from Southern California, tells us what she loves about NYC and what her biggest nail pet peeve is!

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