Meet a Heroine: Vicky from EthicalElephant

Your real name and Instagram handle

Vicky L, creator of ethical elephant (a cruelty-free and vegan lifestyle blog), you can find me on Instagram @ethicalelephant



Where are you from?

Vancouver, Canada


What got you into starting EthicalElephant?

I went vegan in 2012 after finding out about the horrific conditions and animal cruelty happening in factory farms and shortly thereafter, I found out that animal testing for cosmetics was still happening, but surprisingly no one was talking about it. 

So that’s when I decided to use my voice for the voiceless and created a blog to raise awareness and help other compassionate consumers find cruelty-free alternatives.



What is your favorite type of beauty product?

I’m never without a moisturizing cruelty-free and vegan lip balm and I just recently discovered lip jellies, they’re like a natural tinted lip balm!


A nail polish shade you couldn’t live without?

Depends on my mood but I pretty much love all pastel nail polish colors. In a Haze - Heroine.NYC is what I currently have on.



Other bloggers you admire?

Right now, I’m really into listening to podcasts. I’m currently loving Girlboss and The Marie Forleo Podcast.


What do you like to do besides EthicalElephant?

Whenever I have some free time, I like to read and when the weather is nice, I love to go for a nice long run. I also like trying out all the new vegan food options available at the grocery store and I get so excited when there’s a new vegan menu at restaurants.


What are you most looking forward to this November?

It’s one month closer to Christmas!!




Which is your favorite Social Platform and which one could you do without?

My favourite is definitely, Pinterest! I get a lot of my ideas and inspiration from Pinterest whether it’s for my blog, vegan recipes, or lifestyle tips. The one I can do without is Snapchat.


Your other social handles:



This or That?
Hot chocolate or coffee? Coffee
Text message or call? Best time to call me is text me.
Summer or winter? Summer
Cats or Dogs? All animals!!
Book or movie? Movie
Comedy or horror? Comedy
Black or White? White, unless we’re talking about clothes.
Stay in or Go out? Stay in, homebodies unite! ✊🏻
Silver or gold? Gold, Rose Gold.
Sweet or savory? Savory


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