We at heroine.nyc have made it our mission only to sell products that are cruelty-free and vegan. Therefore, we took special care when creating our products to only work with ingredients that are not tested on animals or animal derived in any way.
To make it easier to be spotted by shoppers that are looking for cruelty free and vegan products and also because we are proud of what we sell and want everyone to know, we got ourselves licensed by not one, but two important companies for cruelty free and vegan products!
The first company is the well known PETA, the People for the Ethical Treatment of Animals. We recently joined PETA’s Beauty Without Bunnies program and are proud to be listed on their website's list of cruelty free companies, as well as to display their Logo for the Beauty Without Bunnies program!
We also joined the Leaping Bunny program, which is a program founded by eight national animal protection groups, who together form the Coalition for Consumer Information on Cosmetics (CCIC) and promote a single comprehensive standard and the internationally recognized Leaping Bunny Logo. They are also supported by a number of international groups who are against animal testing! We are proud to be listed in their online shopping guide for cruelty free shoppers!
You might be wondering 'why did heroine.nyc register for both logos? Why not only go for one if they both mean the same?', and that is a very good question!
We registered with both of these programs for cruelty free and vegan companies, so shoppers looking for products in these categories would be able to easily find us. Some people might know PETA, but not know about the Leaping Bunny program and the other way around. Also people may trust different companies for different reasons and/or be more familiar with the corresponding logos. We wanted to make it easy for anyone who is looking for cruelty free and vegan products to find us and to immediately know that this is something that we stand for and is very important to us!
Heroine.nyc loves animals and we want to do our part in helping to stop animal testing, starting with always making sure that all of our products are cruelty free and vegan and loving all of our furry (and not so furry) friends like they deserve!
If you have any questions about our products or on any of the things mentioned in this blogpost, feel free to email us at firstname.lastname@example.org and we will be happy to help you!
Also read up on www.peta.org and www.leapingbunny.org to educate yourself on this topic and to learn what you can do to support stopping animal testing today!