October 06, 2020

Pink Nail Art Inspiration

Help us support women in need this October with our pink polishes, here are some gorgeous manis using them!

September 29, 2020

Breast Cancer Awareness Month 2020

October is almost here, which means it's Breast Cancer Awareness Month! As always, we want to do our small part to help and have teamed up with National Breast Cancer Foundation once again, in order to support them in helping women now.

April 21, 2020

What to do for Earth Day

Obviously, Earth Day should be every day. But if you've been waiting for the right moment to start being more sustainable and environmentally conscious, it's a pretty perfect day to start. 

October 01, 2019

It's Breast Cancer Awareness Month!

Help us raise money and awareness for the NBCF this October by purchasing any of our pink nail polishes!

June 04, 2019

Celebrating Pride Month

June is Pride Month and this year it commemorates 50 years since the Stonewall riots in Manhattan. Each year pride events are held across the nation to celebrate the progress of the LGBTQ community as well as bring awareness to how far we still have to go to achieve full...

April 30, 2019

What You Need to Know Before Adopting a Pet

Today is National Adopt a Shelter Pet Day! Getting a dog or a cat (or any pet, really!) can be a huge undertaking, so we put together some information that will help you along the way to adding a new, loving member to your family!

October 09, 2018

Pink Mani Inspiration

With October being Breast Cancer Awareness Month, we wanted to share some of our favorite pink manis with two of our best sellers – Sugar Spun and Mean Girl!

September 30, 2018

#HeroinesHelp: National Breast Cancer Foundation Collaboration

October is Breast Cancer Awareness Month and we at heroine.nyc are excited to be collaborating with the National Breast Cancer Foundation again!

September 19, 2018

#HeroinesHelp: Rescue + Freedom Project News

Rescue + Freedom Project has made some amazing progress this year! Read more to find out what they've been able to do for the lives of so many animals!

May 01, 2018

Memorial Day

Every year we use the Memorial Day weekend to kick off the summer season by having BBQ’s and pool parties but there’s an important and deeper meaning behind this national holiday.

February 22, 2018

#HeroinesHelp: The Beagle Freedom Project

In a perfect world, animal testing wouldn’t exist and Cruelty-Free products would be the norm. Unfortunately, we are still fighting for that ideal and the Beagle Freedom Project is too.

October 03, 2017

[Be a heroine] and help us donate!

Introducing our limited edition charity duo to help support women battling breast cancer