Our Blog

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Pink Mani Inspiration

October 09 2018

With October being Breast Cancer Awareness Month, we wanted to share some of our favorite pink manis with two of our best sellers – Sugar Spun and Mean Girl!

#HeroinesHelp: National Breast Cancer Foundation Collaboration

September 30 2018

October is Breast Cancer Awareness Month and we at heroine.nyc are excited to be collaborating with the National Breast Cancer Foundation again!

#HeroinesHelp: Rescue + Freedom Project News

September 19 2018

Rescue + Freedom Project has made some amazing progress this year! Read more to find out what they've been able to do for the lives of so many animals!

3 Summer Nail Art Tutorials

August 29 2018

Check out 3 awesome mani's from Tadeja of @nails4cocktails and follow her step-by-step directions so you can recreate them on your own nails!

Memorial Day

May 01 2018

Every year we use the Memorial Day weekend to kick off the summer season by having BBQ’s and pool parties but there’s an important and deeper meaning behind this national holiday.

#HeroinesHelp: The Beagle Freedom Project

February 22 2018

[Be a heroine] and help us donate!

October 03 2017

Introducing our limited edition charity duo to help support women battling breast cancer

#HeroinesHelp the BFP

July 13 2017

In case you didn't know, every time you purchase a heroine.nyc product, you are not just doing something great for yourself, but supporting a great cause, too!

Mother's Day Gift Guide

May 02 2017

Check out our Mother's Day gift guide on what to get the most special woman in your life!

We Are All Heroines!

March 01 2017

Women’s History Month had its origins as a national celebration in 1981 when...


Doing our small part for Breast Cancer Awareness Month

October 05 2016
October is Breast Cancer Awareness Month and even though we’re a tad late announcing it, we still want to do our part...