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Apr 22, 20210 comments

Earth Day 2021 - what can I do?

This year’s theme for Earth Day is Restore Our Earth, so in honor of our beautiful planet we wanted to share a few things to appreciate about it as well as some tips on how you can help to make a positive impact and to protect it.  

Oct 27, 20200 comments

Pink Manicures for BCAM

We can't get enough of all the beautiful pink manicures that have been created using our pink polishes for Breast Cancer Awareness Month, so we wanted to put them all together in one place for your viewing pleasure!

Oct 06, 20200 comments

Pink Nail Art Inspiration

Help us support women in need this October with our pink polishes, here are some gorgeous manis using them!

Sep 29, 20200 comments

Breast Cancer Awareness Month 2020

October is almost here, which means it's Breast Cancer Awareness Month! As always, we want to do our small part to help and have teamed up with National Breast Cancer Foundation once again, in order to support them in helping women now.

Apr 21, 20200 comments

What to do for Earth Day

Obviously, Earth Day should be every day. But if you've been waiting for the right moment to start being more sustainable and environmentally conscious, it's a pretty perfect day to start. 

Oct 01, 20190 comments

It's Breast Cancer Awareness Month!

Help us raise money and awareness for the NBCF this October by purchasing any of our pink nail polishes!

Jun 04, 20190 comments

Celebrating Pride Month

June is Pride Month and this year it commemorates 50 years since the Stonewall riots in Manhattan. Each year pride events are held across the nation to celebrate the progress of the LGBTQ community as well as bring awareness to how far we still have to go to achieve full...

Apr 30, 20190 comments

What You Need to Know Before Adopting a Pet

Today is National Adopt a Shelter Pet Day! Getting a dog or a cat (or any pet, really!) can be a huge undertaking, so we put together some information that will help you along the way to adding a new, loving member to your family!

Oct 09, 20180 comments

Pink Mani Inspiration

With October being Breast Cancer Awareness Month, we wanted to share some of our favorite pink manis with two of our best sellers – Sugar Spun and Mean Girl!

Sep 30, 20180 comments

#HeroinesHelp: National Breast Cancer Foundation Collaboration

October is Breast Cancer Awareness Month and we at heroine.nyc are excited to be collaborating with the National Breast Cancer Foundation again!

Sep 19, 20180 comments

#HeroinesHelp: Rescue + Freedom Project News

Rescue + Freedom Project has made some amazing progress this year! Read more to find out what they've been able to do for the lives of so many animals!

May 01, 20180 comments

Memorial Day

Every year we use the Memorial Day weekend to kick off the summer season by having BBQ’s and pool parties but there’s an important and deeper meaning behind this national holiday.

Feb 22, 20180 comments

#HeroinesHelp: The Beagle Freedom Project

In a perfect world, animal testing wouldn’t exist and Cruelty-Free products would be the norm. Unfortunately, we are still fighting for that ideal and the Beagle Freedom Project is too.

Oct 03, 20170 comments

[Be a heroine] and help us donate!

Introducing our limited edition charity duo to help support women battling breast cancer

Jul 13, 20170 comments

#HeroinesHelp the BFP

In case you didn't know, every time you purchase a heroine.nyc product, you are not just doing something great for yourself, but supporting a great cause, too!

Mar 01, 20170 comments

We Are All Heroines!

Women’s History Month had its origins as a national celebration in 1981 when...  

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