October is Breast Cancer Awareness Month and even though we’re a tad late announcing it, we still want to do our part and help! When we started heroine.nyc, we knew that we wanted to create a brand that not only makes people happy by using our products, but also makes them happy because they are giving back while treating themselves! That’s why we decided that we want to donate part of the proceeds of every product sold to charity – always! As we have been super busy creating our first line of polishes and getting our website up and running for you, we have not yet picked a charity to donate to. This does not mean that you haven’t been helping us collect donations by purchasing any of our products so far though! We have been putting a part of all sales aside since the launch, and our plan was to select a charity to give to together with you. Knowing the month of October and Breast Cancer Awareness was coming up soon after our launch in September though, we decided that we want to not only donate 100% of the proceeds of every bottle of our pink polish Mean Girl sold during the month of October, but also donate the proceeds we have collected during September so far to the same cause too! Even though we always want to involve you in our decisions, we're sure you wouldn't mind, right? ;) Breast Cancer is the most commonly diagnosed cancer in women and the second leading cause of cancer death among them. There is hardly anyone who can’t relate to having lost someone to or knowing someone struggling to fight some form of cancer, we at heroine.nyc are no exception. But there are also over 2.8 million breast cancer survivors alive in the United States today, which is awesome! We picked the Breast Cancer Research Foundation to donate to, they are a nonprofit organization committed to achieving prevention and a cure for breast cancer. You can check out their website and all the amazing things they do and have made possible at https://www.bcrfcure.org/ We are excited and happy to do our small part together with you. Be a part of it and be a heroine!