Benefits of Dark Chocolate
Find out what actually makes dark chocolate healthy!
No need to look any further, all of your Valentine's Day nail art inspo is right here! We *heart* these beautiful manis and know you will, too!
Magda from @redheadnails shows us a step-by-step on how to create a lovely mani for Valentine's Day!
Check out some of our favorite nail art with The Nude Romantics Collection!
Today on Meet A Heroine, we talk to Christine from @chrisslypaws about what got her into nails and we play a fun game of this or that!
Check out how Jess from @polishedjess used The Cocktail Club Trio to stamp 3 gorgeous nail designs!
Meet Yamile from @sensationails4u and find out what got her started on her nail journey and what she says is her most memorable Christmas gift!
Find out how JayLynn from @gotnail created a beautiful poinsettia mani that's perfect for Christmas and all throughout the holidays!
Need some gift inspo for your favorite ladies? Check out our 2018 Christmas Gift Guide! Fair warning...it may turn into a treat yo'self moment!
Three cheers for our newest collection – The Cocktail Club Trio! An amazingly opaque trio of classic metallic shades that shine like no other!
The biggest sale of the year is almost upon us which means it’s time to get all that credit card cardio in! We’re so excited to share these amazing deals with you this year!
Thanksgiving is all about spending time with family & friends, being grateful, and of course, good food! Check out these 3 Thanksgiving recipes that will have both your vegan and non-vegan family members drooling!
You asked, and we delivered! Introducing our latest collection – The Nude Romantics – a beautiful set of 4 creamy, neutral shades that will have your nails looking chic year-round!
Elena from @nailexperiments shows us a step-by-step on how to create a spooky mani just in time for Halloween!
With October being Breast Cancer Awareness Month, we wanted to share some of our favorite pink manis with two of our best sellers – Sugar Spun and Mean Girl!
October is Breast Cancer Awareness Month and we at heroine.nyc are excited to be collaborating with the National Breast Cancer Foundation again!
Rescue + Freedom Project has made some amazing progress this year! Read more to find out what they've been able to do for the lives of so many animals!