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The 2018 Christmas Gift Guide

December 11 2018

Need some gift inspo for your favorite ladies? Check out our 2018 Christmas Gift Guide! Fair warning...it may turn into a treat yo'self moment!

New In: The Cocktail Club Trio

December 03 2018

Three cheers for our newest collection – The Cocktail Club Trio!  An amazingly opaque trio of classic metallic shades that shine like no other!

2018 Black Friday Deals

November 21 2018

The biggest sale of the year is almost upon us which means it’s time to get all that credit card cardio in! We’re so excited to share these amazing deals with you this year!

Vegan Thanksgiving Recipes

November 16 2018

Thanksgiving is all about spending time with family & friends, being grateful, and of course, good food! Check out these 3 Thanksgiving recipes that will have both your vegan and non-vegan family members drooling!



New In: The Nude Romantics Collection

November 06 2018

You asked, and we delivered! Introducing our latest collection – The Nude Romantics – a beautiful set of 4 creamy, neutral shades that will have your nails looking chic year-round!

Halloween Nail Art Tutorial

October 25 2018

Elena from @nailexperiments shows us a step-by-step on how to create a spooky mani just in time for Halloween!

Pink Mani Inspiration

October 09 2018

With October being Breast Cancer Awareness Month, we wanted to share some of our favorite pink manis with two of our best sellers – Sugar Spun and Mean Girl!

#HeroinesHelp: National Breast Cancer Foundation Collaboration

September 30 2018

October is Breast Cancer Awareness Month and we at heroine.nyc are excited to be collaborating with the National Breast Cancer Foundation again!

#HeroinesHelp: Rescue + Freedom Project News

September 19 2018

Rescue + Freedom Project has made some amazing progress this year! Read more to find out what they've been able to do for the lives of so many animals!

3 Summer Nail Art Tutorials

August 29 2018

Check out 3 awesome mani's from Tadeja of @nails4cocktails and follow her step-by-step directions so you can recreate them on your own nails!

Summer Nail Art Inspiration

August 02 2018

Summer is in full swing and that means warm weather, tan lines, and vacays! It’s time to bust out the bright colors and get inspired with some of our favorite summer nail art!

 

What's In Our Beach Bag

July 18 2018

Find out what essentials you need for a perfect day at the beach!

Meet A Heroine: Anja from @anikibee

July 12 2018

Meet Anja from @anikibee and find out what her favorite polish is and what she loves to do - besides nails of course!

Floral Nail Art Inspiration

May 24 2018

Inspiration is all around us especially during spring when the flowers are in bloom! So we gathered some amazing floral mani's for you to add to your inspiration folder!

Easter Nail Art Inspiration

March 31 2018

How do you celebrate Easter? By going to church, dying Easter eggs, and getting stuffed on chocolates? Us too! We also love doing a festive mani! Check out some of our favorite Easter mani's below and get ready to be inspired!

St. Patrick's Day Nail Art Tutorial

March 14 2018

Hi! Autumn here from @justagirlandhernails! I put together a pictorial for an easy St. Patrick’s Day mani that I hope you’ll try out!

5 Things To Do On A Rainy Day

February 28 2018

With Spring on the horizon, there is sure to be plenty of wet weather headed your way. So, I’ve made this list of 5 ways to beat the boredom that can accompany those rainy days spent indoors!

#HeroinesHelp: The Beagle Freedom Project

February 22 2018
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