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Filtered By: cruelty free

Benefits of Dark Chocolate

February 19 2019

Find out what actually makes dark chocolate healthy!

Valentine's Day Nail Art

February 12 2019

No need to look any further, all of your Valentine's Day nail art inspo is right here! We *heart* these beautiful manis and know you will, too!

Valentine's Mani Pictorial

February 05 2019

Magda from @redheadnails shows us a step-by-step on how to create a lovely mani for Valentine's Day!

The Nude Romantics Nail Art

January 29 2019

Check out some of our favorite nail art with The Nude Romantics Collection!

Meet A Heroine: Christine from @chrisslypaws

January 15 2019

Today on Meet A Heroine, we talk to Christine from @chrisslypaws about what got her into nails and we play a fun game of this or that!

The Cocktail Club Trio Stamps!

January 08 2019

Check out how Jess from @polishedjess used The Cocktail Club Trio to stamp 3 gorgeous nail designs!

Meet A Heroine: Yamile from @sensationails4u

December 27 2018

Meet Yamile from @sensationails4u and find out what got her started on her nail journey and what she says is her most memorable Christmas gift!

Christmas Mani Pictorial

December 17 2018

Find out how JayLynn from @gotnail created a beautiful poinsettia mani that's perfect for Christmas and all throughout the holidays!

The 2018 Christmas Gift Guide

December 11 2018

Need some gift inspo for your favorite ladies? Check out our 2018 Christmas Gift Guide! Fair warning...it may turn into a treat yo'self moment!

New In: The Cocktail Club Trio

December 03 2018

Three cheers for our newest collection – The Cocktail Club Trio!  An amazingly opaque trio of classic metallic shades that shine like no other!

2018 Black Friday Deals

November 21 2018

The biggest sale of the year is almost upon us which means it’s time to get all that credit card cardio in! We’re so excited to share these amazing deals with you this year!

Vegan Thanksgiving Recipes

November 16 2018

Thanksgiving is all about spending time with family & friends, being grateful, and of course, good food! Check out these 3 Thanksgiving recipes that will have both your vegan and non-vegan family members drooling!



New In: The Nude Romantics Collection

November 06 2018

You asked, and we delivered! Introducing our latest collection – The Nude Romantics – a beautiful set of 4 creamy, neutral shades that will have your nails looking chic year-round!

Halloween Nail Art Tutorial

October 25 2018

Elena from @nailexperiments shows us a step-by-step on how to create a spooky mani just in time for Halloween!

Pink Mani Inspiration

October 09 2018

With October being Breast Cancer Awareness Month, we wanted to share some of our favorite pink manis with two of our best sellers – Sugar Spun and Mean Girl!

#HeroinesHelp: National Breast Cancer Foundation Collaboration

September 30 2018

October is Breast Cancer Awareness Month and we at heroine.nyc are excited to be collaborating with the National Breast Cancer Foundation again!

#HeroinesHelp: Rescue + Freedom Project News

September 19 2018

Rescue + Freedom Project has made some amazing progress this year! Read more to find out what they've been able to do for the lives of so many animals!

3 Summer Nail Art Tutorials

August 29 2018

Check out 3 awesome mani's from Tadeja of @nails4cocktails and follow her step-by-step directions so you can recreate them on your own nails!

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