Need some gift inspo for your favorite ladies? Check out our 2018 Christmas Gift Guide! Fair warning...it may turn into a treat yo'self moment!

Ashley from @the_polished_life shares with us her all-time favorite manicures and tells us about her favorite activities, besides nails of course!

Thanksgiving is all about spending time with family & friends, being grateful, and of course, good food! Check out these 3 Thanksgiving recipes that will have both your vegan and non-vegan family members drooling!



Elena from @nailexperiments shows us a step-by-step on how to create a spooky mani just in time for Halloween!

For this month's Meet A Heroine feature, we talked to Shanna from @shannasnailadventures! Check out her favorite nail art and what she loves most about fall!

With October being Breast Cancer Awareness Month, we wanted to share some of our favorite pink manis with two of our best sellers – Sugar Spun and Mean Girl!

October is Breast Cancer Awareness Month and we at heroine.nyc are excited to be collaborating with the National Breast Cancer Foundation again!

Fall is the season of change and what’s better than embracing it by sprucing up your home with some seasonal autumn accents?! These 3 Fall DIY Projects are not only easy but super fun to do!

Rescue + Freedom Project has made some amazing progress this year! Read more to find out what they've been able to do for the lives of so many animals!

Meet Jess from @polishedjess and find out what her most memorable summer vacay was and see her absolute favorite mani's!

Check out 3 awesome mani's from Tadeja of @nails4cocktails and follow her step-by-step directions so you can recreate them on your own nails!

Paulina from @paulinaspassions tells us what her favorite summertime activity is and shares her favorite kind of nail art!

Time to grab a few friends, gas up, and hit the open road! Read more to find out what 5 road trips are considered among the best in the US!

Meet Anja from @anikibee and find out what her favorite polish is and what she loves to do - besides nails of course!

If you’ve just started planning your wedding or you’re thinking about renewing your vows, coming up with a location will be one of the first things to check off of your list. Find out which places would be perfect for a destination wedding!

We talked to Frida of @nailartbyfrida and she tells us what keeps her nails so healthy and which nail art blow's people's minds!

Wedding Season is in full swing and if you’re planning your big day, are a part of a wedding party, or just dreaming about the future, you will want some assistance. That’s why we found these 3 premiere wedding blogs (we got you girl!) to help you prep and plan the wedding of your dreams!

We're not afraid to admit we have a healthy obsession with flowers and DIY's and nothing beats combining the two! Whether you’re in the Spring mood or just like pretty things – these 3 DIY floral ideas will have you and your creative side totally swooning!