April 09, 2019

Coachella Nails

It doesn't matter if you're going to the desert or not, these manis will get you that Coachella feeling wherever you are!

March 26, 2019

Her Matte-jesty Nail Art

We love a good matte mani so we couldn't wait to share some of our faves! Check out how Her Matte-jesty Matte Top Coat (one of our best-sellers!) transforms each one of these looks!

March 19, 2019

Meet A Heroine: Laura from @laublm

We talked with Laura from @laublm and she shares with us the meaningful story behind her most prized nail polish and plays an interesting game of this or that!

March 05, 2019

Girl Power: It's Women's History Month

Happy Women’s History Month from all of us at heroine.nyc!

February 26, 2019

Meet A Heroine: Jessica from @nailmedaily

We talked to Jessica from @nailmedaily about what her fave nail art is and find out all the things she likes in this month's Meet A Heroine!

February 12, 2019

Valentine's Day Nail Art

No need to look any further, all of your Valentine's Day nail art inspo is right here! We *heart* these beautiful manis and know you will, too!

February 05, 2019

Valentine's Mani Pictorial

Magda from @redheadnails shows us a step-by-step on how to create a lovely mani for Valentine's Day!

January 29, 2019

The Nude Romantics Nail Art

Check out some of our favorite nail art with The Nude Romantics Collection!

January 22, 2019

3 Nail Bloggers You Should Follow

Beautiful nails, amazing swatches & nail art, and a fun blog to boot! These ladies do it all and in amazing fashion - read below to find out which 3 nail bloggers you should follow!

January 15, 2019

Meet A Heroine: Christine from @chrisslypaws

Today on Meet A Heroine, we talk to Christine from @chrisslypaws about what got her into nails and we play a fun game of this or that!

January 08, 2019

The Cocktail Club Trio Stamps!

Check out how Jess from @polishedjess used The Cocktail Club Trio to stamp 3 gorgeous nail designs!

December 27, 2018

Meet A Heroine: Yamile from @sensationails4u

Meet Yamile from @sensationails4u and find out what got her started on her nail journey and what she says is her most memorable Christmas gift!

December 17, 2018

Christmas Mani Pictorial

Find out how JayLynn from @gotnail created a beautiful poinsettia mani that's perfect for Christmas and all throughout the holidays!