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5 small ways to make an environmental difference

Instead of making the usual new year's resolutions, why not try and change some habits for the new year that will benefit not only you, but the whole planet, too? 

May 28, 2019

6 Ways to Wear Glitter Nails

Glitter nails make such a statement and that's why we can't get enough of our sparkly holo glitter polishes [Gold Digger] & [Watch Me Sparkle]! Check out these 6 ways you can add glitter to your next mani!

May 07, 2019

Spring Nail Art

Spring is in the air and currently we're loving all things pastel and floral! Check out these beautiful spring manis and get all the inspo you need this season!

March 12, 2019

St. Patrick's Day Mani Pictorial

Get those nails prepped - we've got an awesome St. Patrick's Day pictorial to share with you courtesy of Jess from @lalalovenailart!

May 24, 2018

Floral Nail Art Inspiration

Inspiration is all around us especially during spring when the flowers are in bloom! So we gathered some amazing floral mani's for you to add to your inspiration folder!

March 31, 2018

Easter Nail Art Inspiration

How do you celebrate Easter? By going to church, dying Easter eggs, and getting stuffed on chocolates? Us too! We also love doing a festive mani! Check out some of our favorite Easter mani's below and get ready to be inspired!

March 14, 2018

St. Patrick's Day Nail Art Tutorial

Hi! Autumn here from @justagirlandhernails! I put together a pictorial for an easy St. Patrick’s Day mani that I hope you’ll try out!

October 11, 2017

Tips for Easing into the Vegan Lifestyle

Transitioning into the vegan lifestyle is no easy feat. Here are a few tips from guest blogger Sarah Jones to ease you in!

June 15, 2017

3 Amazing Avocado Recipes

An avocado fan like us? Then you have to try these three yummy recipes right now!

May 31, 2017

How You Can Change Your Regime to be More Green

Returning guest blogger Holly Barry, Digital PR Executive at Distinctly PR, is back with an article on how to be more green - in all kinds of ways!

March 31, 2017

How To: DIY Marbled Easter Eggs & Contest!

Check out this cute DIY and our Easter Contest!    

November 10, 2016

Proud To Be Cruelty-Free!

We at heroine.nyc have made it our mission only to sell products that are cruelty-free and vegan. Therefore, we took special care when...    

October 25, 2016

All About Nail Care

Our hands are exposed to so much every day, we use them for just about anything – typing, carrying things, manual labor...