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Oct 06, 20200 comments

Pink Nail Art Inspiration

Help us support women in need this October with our pink polishes, here are some gorgeous manis using them!

May 26, 20200 comments

5 Small Steps To Ease Into Veganism

The lovely Jess from TheLemonWaterLife talks about 5 Easy Things You Can Do On A Daily Basis To Move Closer To A Plant-Based Lifestyle

Apr 14, 20200 comments

Meet a Heroine: Tal from @nail_art_by_tal

Meet Tal from @nail_art_by_tal and learn about how she got into nail art and which technique she has improved at since she started, but which she is still not particularly fond of..

Mar 24, 20201 comment

Meet a Heroine: Fernanda from @themermaidpolish

Meet Fernanda from @themermaidpolish and learn how she got into nail art and what her fave nail art hack is!

Mar 03, 20200 comments

International Women's Day 2020

In honor of IWD, we wanted to share a little about three of the women and their messages that have and continue to inspire us!

Jan 28, 20200 comments

Self Care

Finding the time to take care of yourself isn't always easy.  But remember: if you don't take care of yourself, you have nothing to give! Here are 6 simple ways to take care of yourself.  

Oct 01, 20190 comments

It's Breast Cancer Awareness Month!

Help us raise money and awareness for the NBCF this October by purchasing any of our pink nail polishes!

Sep 07, 20190 comments

heroine.nyc turns 3!

Can you believe heroine.nyc is three years old this week?! In honor of our birthday on Saturday, we wanted to do a little recap of the past three years.

Aug 13, 20190 comments

Meet A Heroine: Our Giphy Artist Helen

Meet Helen, our Giphy artist, in this month's Meet A Heroine feature! Find out what got her into art and check out some of the awesome things she's created!

Jul 30, 20190 comments

Summer Mani Pictorial

Looking for that summer go-to mani? Check out this amazing step by step pictorial Marta from @manicure.d put together and get ready to be inspired!

Jul 23, 20190 comments

The Cocktail Club Trio Nail Art

Metallic nails are definitely having a moment and we're here for it! Check out all the amazing nail art with [The Cocktail Club Trio]!

Jul 16, 20190 comments

Meet A Heroine: Anne from @grapefizznails

Meet Anne from @grapefizznails! You'll love her unique marble manicures and beautiful swatches!

Jul 09, 20190 comments

How to Kick Your Nail Biting Habit

Nail biting is a common habit but have you ever thought about the effects? Or even better, how to quit? Read below and kick that habit’s butt!

Jun 25, 20190 comments

Meet A Heroine: Ishawna from @jameicasnailsxo

This month we talked to Ishawna from @jameicasnailsxo and she shares how she went from tomboy to full blown nail art addict!

Jun 18, 20190 comments

All About Peach Please

The 2019 Pantone Color of the Year is Living Coral and we just so happen to make the prettiest coral polish there is! These amazing manis will have you saying yes please to [Peach Please]!

Jun 11, 20191 comment

The Neons Nail Art

Our very first collection debuted almost 3 years ago and ever since, [The Neons] have been a fan fave! So if you need some nail inspo for your next neon mani, grab your sunglasses because we got ya covered!

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