It appears that your cart is currently empty!
October 06, 2020
Help us support women in need this October with our pink polishes, here are some gorgeous manis using them!
May 26, 2020
5 Small Steps To Ease Into Veganism
The lovely Jess from TheLemonWaterLife talks about 5 Easy Things You Can Do On A Daily Basis To Move Closer To A Plant-Based Lifestyle
April 14, 2020
Meet a Heroine: Tal from @nail_art_by_tal
Meet Tal from @nail_art_by_tal and learn about how she got into nail art and which technique she has improved at since she started, but which she is still not particularly fond of..
March 24, 2020
Meet a Heroine: Fernanda from @themermaidpolish
Meet Fernanda from @themermaidpolish and learn how she got into nail art and what her fave nail art hack is!
March 03, 2020
International Women's Day 2020
In honor of IWD, we wanted to share a little about three of the women and their messages that have and continue to inspire us!
January 28, 2020
Self Care
Finding the time to take care of yourself isn't always easy. But remember: if you don't take care of yourself, you have nothing to give! Here are 6 simple ways to take care of yourself.
October 01, 2019
It's Breast Cancer Awareness Month!
Help us raise money and awareness for the NBCF this October by purchasing any of our pink nail polishes!
September 07, 2019
heroine.nyc turns 3!
Can you believe heroine.nyc is three years old this week?! In honor of our birthday on Saturday, we wanted to do a little recap of the past three years.
August 13, 2019
Meet A Heroine: Our Giphy Artist Helen
Meet Helen, our Giphy artist, in this month's Meet A Heroine feature! Find out what got her into art and check out some of the awesome things she's created!
July 30, 2019
Summer Mani Pictorial
Looking for that summer go-to mani? Check out this amazing step by step pictorial Marta from @manicure.d put together and get ready to be inspired!
July 23, 2019
The Cocktail Club Trio Nail Art
Metallic nails are definitely having a moment and we're here for it! Check out all the amazing nail art with [The Cocktail Club Trio]!
July 16, 2019
Meet A Heroine: Anne from @grapefizznails
Meet Anne from @grapefizznails! You'll love her unique marble manicures and beautiful swatches!
July 09, 2019
How to Kick Your Nail Biting Habit
Nail biting is a common habit but have you ever thought about the effects? Or even better, how to quit? Read below and kick that habit’s butt!
June 25, 2019
Meet A Heroine: Ishawna from @jameicasnailsxo
This month we talked to Ishawna from @jameicasnailsxo and she shares how she went from tomboy to full blown nail art addict!
June 18, 2019
All About Peach Please
The 2019 Pantone Color of the Year is Living Coral and we just so happen to make the prettiest coral polish there is! These amazing manis will have you saying yes please to [Peach Please]!
June 11, 2019
The Neons Nail Art
Our very first collection debuted almost 3 years ago and ever since, [The Neons] have been a fan fave! So if you need some nail inspo for your next neon mani, grab your sunglasses because we got ya covered!
...and enjoy 10% off your first order - fetch, right?