September 07, 2019

heroine.nyc turns 3!

Can you believe heroine.nyc is three years old this week?! In honor of our birthday on Saturday, we wanted to do a little recap of the past three years.

August 13, 2019

Meet A Heroine: Our Giphy Artist Helen

Meet Helen, our Giphy artist, in this month's Meet A Heroine feature! Find out what got her into art and check out some of the awesome things she's created!

July 30, 2019

Summer Mani Pictorial

Looking for that summer go-to mani? Check out this amazing step by step pictorial Marta from @manicure.d put together and get ready to be inspired!

July 23, 2019

The Cocktail Club Trio Nail Art

Metallic nails are definitely having a moment and we're here for it! Check out all the amazing nail art with [The Cocktail Club Trio]!

July 16, 2019

Meet A Heroine: Anne from @grapefizznails

Meet Anne from @grapefizznails! You'll love her unique marble manicures and beautiful swatches!

July 09, 2019

How to Kick Your Nail Biting Habit

Nail biting is a common habit but have you ever thought about the effects? Or even better, how to quit? Read below and kick that habit’s butt!

June 25, 2019

Meet A Heroine: Ishawna from @jameicasnailsxo

This month we talked to Ishawna from @jameicasnailsxo and she shares how she went from tomboy to full blown nail art addict!

June 18, 2019

All About Peach Please

The 2019 Pantone Color of the Year is Living Coral and we just so happen to make the prettiest coral polish there is! These amazing manis will have you saying yes please to [Peach Please]!

June 11, 2019

The Neons Nail Art

Our very first collection debuted almost 3 years ago and ever since, [The Neons] have been a fan fave! So if you need some nail inspo for your next neon mani, grab your sunglasses because we got ya covered!

June 04, 2019

Celebrating Pride Month

June is Pride Month and this year it commemorates 50 years since the Stonewall riots in Manhattan. Each year pride events are held across the nation to celebrate the progress of the LGBTQ community as well as bring awareness to how far we still have to go to achieve full...

May 28, 2019

6 Ways to Wear Glitter Nails

Glitter nails make such a statement and that's why we can't get enough of our sparkly holo glitter polishes [Gold Digger] & [Watch Me Sparkle]! Check out these 6 ways you can add glitter to your next mani!

May 21, 2019

Meet A Heroine: Sarah from @nagelfuchs

Learn more about the incredibly talented freehand nail artist, Sarah from @nagelfuchs in this month's Meet A Heroine! She shares with us some of her fave manis and tells us what she loves doing outside of nail art!