Need some gift inspo for your favorite ladies? Check out our 2018 Christmas Gift Guide! Fair warning...it may turn into a treat yo'self moment!

Ashley from @the_polished_life shares with us her all-time favorite manicures and tells us about her favorite activities, besides nails of course!

Thanksgiving is all about spending time with family & friends, being grateful, and of course, good food! Check out these 3 Thanksgiving recipes that will have both your vegan and non-vegan family members drooling!



You asked, and we delivered! Introducing our latest collection – The Nude Romantics – a beautiful set of 4 creamy, neutral shades that will have your nails looking chic year-round!

Elena from @nailexperiments shows us a step-by-step on how to create a spooky mani just in time for Halloween!

For this month's Meet A Heroine feature, we talked to Shanna from @shannasnailadventures! Check out her favorite nail art and what she loves most about fall!

With October being Breast Cancer Awareness Month, we wanted to share some of our favorite pink manis with two of our best sellers – Sugar Spun and Mean Girl!

October is Breast Cancer Awareness Month and we at heroine.nyc are excited to be collaborating with the National Breast Cancer Foundation again!

Fall is the season of change and what’s better than embracing it by sprucing up your home with some seasonal autumn accents?! These 3 Fall DIY Projects are not only easy but super fun to do!

Rescue + Freedom Project has made some amazing progress this year! Read more to find out what they've been able to do for the lives of so many animals!

Looking for a way to improve your mood? Check out these 10 simple tips on how to feel good every day and achieve a happier you!

Meet Jess from @polishedjess and find out what her most memorable summer vacay was and see her absolute favorite mani's!

Check out 3 awesome mani's from Tadeja of @nails4cocktails and follow her step-by-step directions so you can recreate them on your own nails!

Nothing like cooling off from the summer heat with a cold, delicious drink in your hand! Check out these 3 drink recipes we found on Pinterest that are sure to quench your thirst!

Paulina from @paulinaspassions tells us what her favorite summertime activity is and shares her favorite kind of nail art!

Summer is in full swing and that means warm weather, tan lines, and vacays! It’s time to bust out the bright colors and get inspired with some of our favorite summer nail art!

Time to grab a few friends, gas up, and hit the open road! Read more to find out what 5 road trips are considered among the best in the US!