May 26, 2020

5 Small Steps To Ease Into Veganism

The lovely Jess from TheLemonWaterLife talks about 5 Easy Things You Can Do On A Daily Basis To Move Closer To A Plant-Based Lifestyle

April 14, 2020

Meet a Heroine: Tal from @nail_art_by_tal

Meet Tal from @nail_art_by_tal and learn about how she got into nail art and which technique she has improved at since she started, but which she is still not particularly fond of..

March 24, 2020

Meet a Heroine: Fernanda from @themermaidpolish

Meet Fernanda from @themermaidpolish and learn how she got into nail art and what her fave nail art hack is!

March 03, 2020

International Women's Day 2020

In honor of IWD, we wanted to share a little about three of the women and their messages that have and continue to inspire us!

January 28, 2020

Self Care

Finding the time to take care of yourself isn't always easy.  But remember: if you don't take care of yourself, you have nothing to give! Here are 6 simple ways to take care of yourself.  

October 01, 2019

It's Breast Cancer Awareness Month!

Help us raise money and awareness for the NBCF this October by purchasing any of our pink nail polishes!

September 07, 2019

heroine.nyc turns 3!

Can you believe heroine.nyc is three years old this week?! In honor of our birthday on Saturday, we wanted to do a little recap of the past three years.

August 13, 2019

Meet A Heroine: Our Giphy Artist Helen

Meet Helen, our Giphy artist, in this month's Meet A Heroine feature! Find out what got her into art and check out some of the awesome things she's created!

July 30, 2019

Summer Mani Pictorial

Looking for that summer go-to mani? Check out this amazing step by step pictorial Marta from @manicure.d put together and get ready to be inspired!

July 23, 2019

The Cocktail Club Trio Nail Art

Metallic nails are definitely having a moment and we're here for it! Check out all the amazing nail art with [The Cocktail Club Trio]!

July 16, 2019

Meet A Heroine: Anne from @grapefizznails

Meet Anne from @grapefizznails! You'll love her unique marble manicures and beautiful swatches!

July 09, 2019

How to Kick Your Nail Biting Habit

Nail biting is a common habit but have you ever thought about the effects? Or even better, how to quit? Read below and kick that habit’s butt!