March 03, 2020

International Women's Day 2020

In honor of IWD, we wanted to share a little about three of the women and their messages that have and continue to inspire us!

January 28, 2020

Self Care

Finding the time to take care of yourself isn't always easy.  But remember: if you don't take care of yourself, you have nothing to give! Here are 6 simple ways to take care of yourself.  

October 01, 2019

It's Breast Cancer Awareness Month!

Help us raise money and awareness for the NBCF this October by purchasing any of our pink nail polishes!

September 07, 2019

heroine.nyc turns 3!

Can you believe heroine.nyc is three years old this week?! In honor of our birthday on Saturday, we wanted to do a little recap of the past three years.

August 13, 2019

Meet A Heroine: Our Giphy Artist Helen

Meet Helen, our Giphy artist, in this month's Meet A Heroine feature! Find out what got her into art and check out some of the awesome things she's created!

July 30, 2019

Summer Mani Pictorial

Looking for that summer go-to mani? Check out this amazing step by step pictorial Marta from @manicure.d put together and get ready to be inspired!

July 23, 2019

The Cocktail Club Trio Nail Art

Metallic nails are definitely having a moment and we're here for it! Check out all the amazing nail art with [The Cocktail Club Trio]!

July 16, 2019

Meet A Heroine: Anne from @grapefizznails

Meet Anne from @grapefizznails! You'll love her unique marble manicures and beautiful swatches!

July 09, 2019

How to Kick Your Nail Biting Habit

Nail biting is a common habit but have you ever thought about the effects? Or even better, how to quit? Read below and kick that habit’s butt!

June 25, 2019

Meet A Heroine: Ishawna from @jameicasnailsxo

This month we talked to Ishawna from @jameicasnailsxo and she shares how she went from tomboy to full blown nail art addict!

June 18, 2019

All About Peach Please

The 2019 Pantone Color of the Year is Living Coral and we just so happen to make the prettiest coral polish there is! These amazing manis will have you saying yes please to [Peach Please]!

June 11, 2019

The Neons Nail Art

Our very first collection debuted almost 3 years ago and ever since, [The Neons] have been a fan fave! So if you need some nail inspo for your next neon mani, grab your sunglasses because we got ya covered!