March 10, 2020

All About Sublime

Not only is St. Patrick's Day coming up, but we're also looking forward to Spring and Summer and brighter nails! So we thought we'd dedicate a post to one of our funnest, brightest shades out there: SUBLIME!

February 25, 2020

Nail Art For Beginners - Brush Strokes

Constantly seeing super cute nail art but afraid to try it yourself because it looks so complicated? Here are some super simple designs you can create with just the brush of your nail polish!  

February 11, 2020

Valentine's Day Nail Art Inspiration

Love is in the air... or is it the smell of polish? These amazing manis definitely speak for the latter! Check out these cute Valentine's Day themed nail art looks and give it a try yourself!

October 01, 2019

It's Breast Cancer Awareness Month!

Help us raise money and awareness for the NBCF this October by purchasing any of our pink nail polishes!

August 27, 2019

Beach Nail Art Inspiration

Since the launch of our latest Beach Babes collection we are obsessed with all the beach-y manis, so we put a few of them together in this post for some inspiration!

June 11, 2019

The Neons Nail Art

Our very first collection debuted almost 3 years ago and ever since, [The Neons] have been a fan fave! So if you need some nail inspo for your next neon mani, grab your sunglasses because we got ya covered!

May 28, 2019

6 Ways to Wear Glitter Nails

Glitter nails make such a statement and that's why we can't get enough of our sparkly holo glitter polishes [Gold Digger] & [Watch Me Sparkle]! Check out these 6 ways you can add glitter to your next mani!

May 07, 2019

Spring Nail Art

Spring is in the air and currently we're loving all things pastel and floral! Check out these beautiful spring manis and get all the inspo you need this season!

April 09, 2019

Coachella Nails

It doesn't matter if you're going to the desert or not, these manis will get you that Coachella feeling wherever you are!

February 12, 2019

Valentine's Day Nail Art

No need to look any further, all of your Valentine's Day nail art inspo is right here! We *heart* these beautiful manis and know you will, too!

October 09, 2018

Pink Mani Inspiration

With October being Breast Cancer Awareness Month, we wanted to share some of our favorite pink manis with two of our best sellers – Sugar Spun and Mean Girl!

September 30, 2018

#HeroinesHelp: National Breast Cancer Foundation Collaboration

October is Breast Cancer Awareness Month and we at heroine.nyc are excited to be collaborating with the National Breast Cancer Foundation again!