June 11, 2019

The Neons Nail Art

Our very first collection debuted almost 3 years ago and ever since, [The Neons] have been a fan fave! So if you need some nail inspo for your next neon mani, grab your sunglasses because we got ya covered!

May 28, 2019

6 Ways to Wear Glitter Nails

Glitter nails make such a statement and that's why we can't get enough of our sparkly holo glitter polishes [Gold Digger] & [Watch Me Sparkle]! Check out these 6 ways you can add glitter to your next mani!

May 07, 2019

Spring Nail Art

Spring is in the air and currently we're loving all things pastel and floral! Check out these beautiful spring manis and get all the inspo you need this season!

April 09, 2019

Coachella Nails

It doesn't matter if you're going to the desert or not, these manis will get you that Coachella feeling wherever you are!

February 12, 2019

Valentine's Day Nail Art

No need to look any further, all of your Valentine's Day nail art inspo is right here! We *heart* these beautiful manis and know you will, too!

October 09, 2018

Pink Mani Inspiration

With October being Breast Cancer Awareness Month, we wanted to share some of our favorite pink manis with two of our best sellers – Sugar Spun and Mean Girl!

September 30, 2018

#HeroinesHelp: National Breast Cancer Foundation Collaboration

October is Breast Cancer Awareness Month and we at heroine.nyc are excited to be collaborating with the National Breast Cancer Foundation again!

August 02, 2018

Summer Nail Art Inspiration

Summer is in full swing and that means warm weather, tan lines, and vacays! It’s time to bust out the bright colors and get inspired with some of our favorite summer nail art!  

May 24, 2018

Floral Nail Art Inspiration

Inspiration is all around us especially during spring when the flowers are in bloom! So we gathered some amazing floral mani's for you to add to your inspiration folder!

February 12, 2018

Valentine's Day Nail Art Inspiration

Whether you're head over heels for that special someone or you're happily single, nothing beats getting in the Valentine's Day mood more than nail art! Today we're sharing some of our favorite looks that will have you falling in love...with nails of course!

October 03, 2017

[Be a heroine] and help us donate!

Introducing our limited edition charity duo to help support women battling breast cancer

June 23, 2017

Meet a Heroine: Jessica from @lalalovenailart

Jessica, the queen of gradients from Southern California, tells us what she loves about NYC and what her biggest nail pet peeve is!