March 10, 2020

All About Sublime

Not only is St. Patrick's Day coming up, but we're also looking forward to Spring and Summer and brighter nails! So we thought we'd dedicate a post to one of our funnest, brightest shades out there: SUBLIME!

February 25, 2020

Nail Art For Beginners - Brush Strokes

Constantly seeing super cute nail art but afraid to try it yourself because it looks so complicated? Here are some super simple designs you can create with just the brush of your nail polish!  

February 11, 2020

Valentine's Day Nail Art Inspiration

Love is in the air... or is it the smell of polish? These amazing manis definitely speak for the latter! Check out these cute Valentine's Day themed nail art looks and give it a try yourself!

February 04, 2020

Valentine's Day Nail Art Pictorial

With Valentine's Day rolling around, Katia from @nailsandtowel is showing you a cute little mani you can rock for the occaison - or on any other day of the year really! 

December 17, 2019

Meet a Heroine: Hannah from hannys_manis

Meet Hannah, the talented nail artist behind @hannys_manis on Instagram and find out what she does when she's not painting her nails!

December 03, 2019

The 2019 Christmas Gift Guide

Haven't even started shopping or still looking for that special something? We've got you covered!

November 26, 2019

2019 Black Friday Sale

Black Friday is coming... here are all the important details on our biggest sale of the year!

November 12, 2019

The Glitter Edit

The season to sparkle is coming up, so we wanted to make a post about our one of our favorite things: glitter polish!

November 05, 2019

Meet a Heroine: Vicky from EthicalElephant

Meet Vicky, the creator of EthicalElephant, a blog about vegan & cruelty-free lifestyle!

October 15, 2019

Halloween Nail Art Inspiration

We love a good themed mani, especially when Halloween is approaching! The possibilities and color combos are endless - here are some of our fave spooky manis we have seen around!

October 01, 2019

It's Breast Cancer Awareness Month!

Help us raise money and awareness for the NBCF this October by purchasing any of our pink nail polishes!

September 07, 2019

heroine.nyc turns 3!

Can you believe heroine.nyc is three years old this week?! In honor of our birthday on Saturday, we wanted to do a little recap of the past three years.