February 04, 2020

Valentine's Day Nail Art Pictorial

With Valentine's Day rolling around, Katia from @nailsandtowel is showing you a cute little mani you can rock for the occaison - or on any other day of the year really! 

December 17, 2019

Meet a Heroine: Hannah from hannys_manis

Meet Hannah, the talented nail artist behind @hannys_manis on Instagram and find out what she does when she's not painting her nails!

December 03, 2019

The 2019 Christmas Gift Guide

Haven't even started shopping or still looking for that special something? We've got you covered!

November 26, 2019

2019 Black Friday Sale

Black Friday is coming... here are all the important details on our biggest sale of the year!

November 12, 2019

The Glitter Edit

The season to sparkle is coming up, so we wanted to make a post about our one of our favorite things: glitter polish!

November 05, 2019

Meet a Heroine: Vicky from EthicalElephant

Meet Vicky, the creator of EthicalElephant, a blog about vegan & cruelty-free lifestyle!

October 15, 2019

Halloween Nail Art Inspiration

We love a good themed mani, especially when Halloween is approaching! The possibilities and color combos are endless - here are some of our fave spooky manis we have seen around!

October 01, 2019

It's Breast Cancer Awareness Month!

Help us raise money and awareness for the NBCF this October by purchasing any of our pink nail polishes!

September 07, 2019

heroine.nyc turns 3!

Can you believe heroine.nyc is three years old this week?! In honor of our birthday on Saturday, we wanted to do a little recap of the past three years.

August 27, 2019

Beach Nail Art Inspiration

Since the launch of our latest Beach Babes collection we are obsessed with all the beach-y manis, so we put a few of them together in this post for some inspiration!

August 20, 2019

New in: The Beach Babes collection!

Our newest collection is here and we are obsessed! Let us introduce you to our four new colors and tell you a bit more about them! 

July 30, 2019

Summer Mani Pictorial

Looking for that summer go-to mani? Check out this amazing step by step pictorial Marta from @manicure.d put together and get ready to be inspired!