November 05, 2019

Meet a Heroine: Vicky from EthicalElephant

Meet Vicky, the creator of EthicalElephant, a blog about vegan & cruelty-free lifestyle!

October 15, 2019

Halloween Nail Art Inspiration

We love a good themed mani, especially when Halloween is approaching! The possibilities and color combos are endless - here are some of our fave spooky manis we have seen around!

October 01, 2019

It's Breast Cancer Awareness Month!

Help us raise money and awareness for the NBCF this October by purchasing any of our pink nail polishes!

September 07, 2019

heroine.nyc turns 3!

Can you believe heroine.nyc is three years old this week?! In honor of our birthday on Saturday, we wanted to do a little recap of the past three years.

August 27, 2019

Beach Nail Art Inspiration

Since the launch of our latest Beach Babes collection we are obsessed with all the beach-y manis, so we put a few of them together in this post for some inspiration!

August 20, 2019

New in: The Beach Babes collection!

Our newest collection is here and we are obsessed! Let us introduce you to our four new colors and tell you a bit more about them! 

July 30, 2019

Summer Mani Pictorial

Looking for that summer go-to mani? Check out this amazing step by step pictorial Marta from @manicure.d put together and get ready to be inspired!

July 23, 2019

The Cocktail Club Trio Nail Art

Metallic nails are definitely having a moment and we're here for it! Check out all the amazing nail art with [The Cocktail Club Trio]!

July 16, 2019

Meet A Heroine: Anne from @grapefizznails

Meet Anne from @grapefizznails! You'll love her unique marble manicures and beautiful swatches!

July 09, 2019

How to Kick Your Nail Biting Habit

Nail biting is a common habit but have you ever thought about the effects? Or even better, how to quit? Read below and kick that habit’s butt!

July 02, 2019

Fourth of July Nails - Pastel Edition!

If you're over the traditional red, white and blue manis for Independence Day - this pastel version might be exactly what you need this weekend!

June 25, 2019

Meet A Heroine: Ishawna from @jameicasnailsxo

This month we talked to Ishawna from @jameicasnailsxo and she shares how she went from tomboy to full blown nail art addict!