December 22, 2020

Pastel Christmas Nail Art Pictorial

Not feeling the traditional holiday colors? Why not try this super pretty pastel version?

December 15, 2020

Meet a Heroine: Shanna, founder and CEO of heroine.nyc

Meet Shanna, the founder of heroine.nyc and learn how she got into nail art, why she started the brand and what her all time favorite heroine.nyc shade is!

December 01, 2020

Meet the Winter Wishes!

Our newest collection, the Winter Wishes are here! Meet these four gorgeous fall/winter shades.

October 27, 2020

Pink Manicures for BCAM

We can't get enough of all the beautiful pink manicures that have been created using our pink polishes for Breast Cancer Awareness Month, so we wanted to put them all together in one place for your viewing pleasure!

October 20, 2020

Halloween Nail Art Pictorial: Eyeballs!

Today Hannah from @hannys_manis shows you how to create this cute & creepy pastel eyeball mani for Halloween using some of our pastel polishes from the Dream Cremes collection!

October 06, 2020

Pink Nail Art Inspiration

Help us support women in need this October with our pink polishes, here are some gorgeous manis using them!

September 29, 2020

Breast Cancer Awareness Month 2020

October is almost here, which means it's Breast Cancer Awareness Month! As always, we want to do our small part to help and have teamed up with National Breast Cancer Foundation once again, in order to support them in helping women now.

September 22, 2020

Abstract fall nail art tutoriual

Check out this step by step fall nail art tutorial by Béraude from @nailsuponatime!

September 01, 2020

All About: Fall Nail Colors

It's September 1st and we would be lying if we weren't at least a little excited for fall and all the fall nail colors!

August 18, 2020

Beachy Step by Step Summer Nail Art

Today we have an amazing summer nail art tutorial by the lovely Carolina from @nailsanatomy featuring some of our bright summer shades! See how Carolina created this cute summer skittle mani step by step! 

August 04, 2020

Introducing the Summer Delights!

We can finally introduce our new collection, the Summer Delights! These four summer shades are the newest addition to the heroine.nyc range of cruelty-free and vegan nail polishes.

July 21, 2020

Favorite Color Combinations

You know that feeling when you see two shades of nail polish and you just know (or even didn't expect) they will look amazing together? This is what this post is all about!