Check out 3 awesome mani's from Tadeja of @nails4cocktails and follow her step-by-step directions so you can recreate them on your own nails!

Find out what essentials you need for a perfect day at the beach!

Guest blogger, Holly Barry, shares with us everything you can do to prepare for your wedding day - from treatments to trials - in this one year beauty countdown!

Need some tips on how to keep your nails looking their best? Read what guest blogger Jordan Klee says you can do to keep them happy and healthy!

Returning guest blogger Holly Barry, Digital PR Executive at Distinctly PR, is back with an article on how to be more green - in all kinds of ways!

In collaboration with T-Roots Beauty, learn how to do an at home pedicure to get your feet summer ready!

We at heroine.nyc have made it our mission only to sell products that are cruelty-free and vegan. Therefore, we took special care when...

Our hands are exposed to so much every day, we use them for just about anything – typing, carrying things, manual labor...