December 22, 2020

Pastel Christmas Nail Art Pictorial

Not feeling the traditional holiday colors? Why not try this super pretty pastel version?

December 15, 2020

Meet a Heroine: Shanna, founder and CEO of heroine.nyc

Meet Shanna, the founder of heroine.nyc and learn how she got into nail art, why she started the brand and what her all time favorite heroine.nyc shade is!

December 01, 2020

Meet the Winter Wishes!

Our newest collection, the Winter Wishes are here! Meet these four gorgeous fall/winter shades.

October 27, 2020

Pink Manicures for BCAM

We can't get enough of all the beautiful pink manicures that have been created using our pink polishes for Breast Cancer Awareness Month, so we wanted to put them all together in one place for your viewing pleasure!

October 20, 2020

Halloween Nail Art Pictorial: Eyeballs!

Today Hannah from @hannys_manis shows you how to create this cute & creepy pastel eyeball mani for Halloween using some of our pastel polishes from the Dream Cremes collection!

September 01, 2020

All About: Fall Nail Colors

It's September 1st and we would be lying if we weren't at least a little excited for fall and all the fall nail colors!

August 18, 2020

Beachy Step by Step Summer Nail Art

Today we have an amazing summer nail art tutorial by the lovely Carolina from @nailsanatomy featuring some of our bright summer shades! See how Carolina created this cute summer skittle mani step by step! 

July 21, 2020

Favorite Color Combinations

You know that feeling when you see two shades of nail polish and you just know (or even didn't expect) they will look amazing together? This is what this post is all about!

July 07, 2020

Meet a Heroine: Vamica from @your.girl.vee

Meet Vamica from @your.girl.vee and learn about how she got into doing her nails and which type of nail art drives her nuts!  

June 30, 2020

All About: Mean Girl

Summer means we're cracking out the bright colors, and none of our shades is as bright as Mean Girl! Here is some major mani inspo on this stunning neon pink polish!  

June 23, 2020

How to strengthen your nails naturally

Strong nails come from within. We put together a few natural ways to fuel your body with the right nutrients for long and healthy nails.

June 16, 2020

Tropical Summer Nail Art Inspiration

Summer is finally here, and we can't wait to bust out the summer polishes! Here are a few stunning manicures that will perfectly compliment those cute summer outfits!