It appears that your cart is currently empty!
December 22, 2020
Not feeling the traditional holiday colors? Why not try this super pretty pastel version?
December 15, 2020
Meet a Heroine: Shanna, founder and CEO of heroine.nyc
Meet Shanna, the founder of heroine.nyc and learn how she got into nail art, why she started the brand and what her all time favorite heroine.nyc shade is!
December 01, 2020
Meet the Winter Wishes!
Our newest collection, the Winter Wishes are here! Meet these four gorgeous fall/winter shades.
October 27, 2020
Pink Manicures for BCAM
We can't get enough of all the beautiful pink manicures that have been created using our pink polishes for Breast Cancer Awareness Month, so we wanted to put them all together in one place for your viewing pleasure!
October 20, 2020
Halloween Nail Art Pictorial: Eyeballs!
Today Hannah from @hannys_manis shows you how to create this cute & creepy pastel eyeball mani for Halloween using some of our pastel polishes from the Dream Cremes collection!
September 01, 2020
All About: Fall Nail Colors
It's September 1st and we would be lying if we weren't at least a little excited for fall and all the fall nail colors!
August 18, 2020
Beachy Step by Step Summer Nail Art
Today we have an amazing summer nail art tutorial by the lovely Carolina from @nailsanatomy featuring some of our bright summer shades! See how Carolina created this cute summer skittle mani step by step!
July 21, 2020
Favorite Color Combinations
You know that feeling when you see two shades of nail polish and you just know (or even didn't expect) they will look amazing together? This is what this post is all about!
July 07, 2020
Meet a Heroine: Vamica from @your.girl.vee
Meet Vamica from @your.girl.vee and learn about how she got into doing her nails and which type of nail art drives her nuts!
June 30, 2020
All About: Mean Girl
Summer means we're cracking out the bright colors, and none of our shades is as bright as Mean Girl! Here is some major mani inspo on this stunning neon pink polish!
June 23, 2020
How to strengthen your nails naturally
Strong nails come from within. We put together a few natural ways to fuel your body with the right nutrients for long and healthy nails.
June 16, 2020
Tropical Summer Nail Art Inspiration
Summer is finally here, and we can't wait to bust out the summer polishes! Here are a few stunning manicures that will perfectly compliment those cute summer outfits!
June 02, 2020
Rainbow Nails for Pride Month
June is here, which means Pride Month starts! Even if there won't be any traditional parades due to the current situation, that's no reason no to flaunt a rainbow, especially in dark and difficult times like these. So we put together some of our favorite rainbow manis to brighten up your...
May 19, 2020
All About: In A Haze
Everyone's new favorite purple deserves a blog post of its own, as there are just so many gorgeous manis using it it was hard for us to narrow it down to just these!
April 14, 2020
Meet a Heroine: Tal from @nail_art_by_tal
Meet Tal from @nail_art_by_tal and learn about how she got into nail art and which technique she has improved at since she started, but which she is still not particularly fond of..
April 07, 2020
Easter Nail Art Inspiration
Easter is coming, and even though you'll (hopefully) be staying home this doesn't mean your nails can't look cute! Here is some adorable Easter nail art we just had to share!
...and enjoy 10% off your first order - fetch, right?