March 31, 2020

Nail Art for Beginners - Dots

It might sound simple, but you can create some amazing nail art designs just using dots! We'll show you how to create your own dotting tool and some great dot mani inspo!

March 17, 2020

Sping Nail Art Inspiration

Even if we're supposed to be staying home during these crazy corona times, spring is the air and we can't wait to paint all the florals on our nails!

March 10, 2020

All About Sublime

Not only is St. Patrick's Day coming up, but we're also looking forward to Spring and Summer and brighter nails! So we thought we'd dedicate a post to one of our funnest, brightest shades out there: SUBLIME!

February 25, 2020

Nail Art For Beginners - Brush Strokes

Constantly seeing super cute nail art but afraid to try it yourself because it looks so complicated? Here are some super simple designs you can create with just the brush of your nail polish!  

February 18, 2020

Meet a Heroine: Aleksandra from @la_avenail

Meet Aleksandra, the nail artist behind @la_avenail and find out how she got into nail art and which design she finds the most difficult to do!  

February 04, 2020

Valentine's Day Nail Art Pictorial

With Valentine's Day rolling around, Katia from @nailsandtowel is showing you a cute little mani you can rock for the occaison - or on any other day of the year really! 

December 17, 2019

Meet a Heroine: Hannah from hannys_manis

Meet Hannah, the talented nail artist behind @hannys_manis on Instagram and find out what she does when she's not painting her nails!

October 29, 2019

Halloween Nail Art Pictorial

Today the lovely Fernanda from @themermaidpolish will show you how to create this cute Halloween stamping mani step by step!

October 15, 2019

Halloween Nail Art Inspiration

We love a good themed mani, especially when Halloween is approaching! The possibilities and color combos are endless - here are some of our fave spooky manis we have seen around!

September 24, 2019

Fall Nail Art Inspiration

It's fall y'all so we put together some of the most gorgeous fall manis you guys have tagged us in! 

September 17, 2019

Fall Nail Art Tutorial

Today we have Ashely from @the_polished_life showing us how to create this cute fall stamping mani for all you PSL lovers! If you're as excited as we are for fall nail art, this is the perfect way to dive in!

September 07, 2019

heroine.nyc turns 3!

Can you believe heroine.nyc is three years old this week?! In honor of our birthday on Saturday, we wanted to do a little recap of the past three years.