October 15, 2019

Halloween Nail Art Inspiration

We love a good themed mani, especially when Halloween is approaching! The possibilities and color combos are endless - here are some of our fave spooky manis we have seen around!

September 24, 2019

Fall Nail Art Inspiration

It's fall y'all so we put together some of the most gorgeous fall manis you guys have tagged us in! 

September 17, 2019

Fall Nail Art Tutorial

Today we have Ashely from @the_polished_life showing us how to create this cute fall stamping mani for all you PSL lovers! If you're as excited as we are for fall nail art, this is the perfect way to dive in!

September 07, 2019

heroine.nyc turns 3!

Can you believe heroine.nyc is three years old this week?! In honor of our birthday on Saturday, we wanted to do a little recap of the past three years.

August 27, 2019

Beach Nail Art Inspiration

Since the launch of our latest Beach Babes collection we are obsessed with all the beach-y manis, so we put a few of them together in this post for some inspiration!

August 06, 2019

How to Get Your Feet Summer Sandal Ready

During the summer, it’s a good idea to switch up our beauty and skincare routines to keep our bodies feeling clean and healthy. This infographic from Gabor Shoes Ireland explains why footcare should be a central part of our summer skincare routine.

July 30, 2019

Summer Mani Pictorial

Looking for that summer go-to mani? Check out this amazing step by step pictorial Marta from @manicure.d put together and get ready to be inspired!

July 23, 2019

The Cocktail Club Trio Nail Art

Metallic nails are definitely having a moment and we're here for it! Check out all the amazing nail art with [The Cocktail Club Trio]!

July 16, 2019

Meet A Heroine: Anne from @grapefizznails

Meet Anne from @grapefizznails! You'll love her unique marble manicures and beautiful swatches!

July 09, 2019

How to Kick Your Nail Biting Habit

Nail biting is a common habit but have you ever thought about the effects? Or even better, how to quit? Read below and kick that habit’s butt!