October 01, 2019

It's Breast Cancer Awareness Month!

Help us raise money and awareness for the NBCF this October by purchasing any of our pink nail polishes!

October 25, 2018

Halloween Nail Art Tutorial

Elena from @nailexperiments shows us a step-by-step on how to create a spooky mani just in time for Halloween!

September 25, 2018

3 Fall DIY Projects

Fall is the season of change and what’s better than embracing it by sprucing up your home with some seasonal autumn accents?! These 3 Fall DIY Projects are not only easy but super fun to do!  

November 14, 2017

A Beginners Guide on How to Apply Water Decals

Recurring guest blogger Holly Barry tried water decals for the first time and shares her opinion!

October 25, 2017

Halloween Nail Art Inspo

Here are some of our favorite Halloween nail art looks - grab some inspo and get painting!

October 03, 2017

[Be a heroine] and help us donate!

Introducing our limited edition charity duo to help support women battling breast cancer

October 05, 2016

Doing our small part for Breast Cancer Awareness Month

October is Breast Cancer Awareness Month and even though we’re a tad late announcing it, we still want to do our part and help!   When we started heroine.nyc, we knew that we wanted to create a brand that not only makes people happy by using our products, but also...