December 15, 2020

Meet a Heroine: Shanna, founder and CEO of heroine.nyc

Meet Shanna, the founder of heroine.nyc and learn how she got into nail art, why she started the brand and what her all time favorite heroine.nyc shade is!

October 27, 2020

Pink Manicures for BCAM

We can't get enough of all the beautiful pink manicures that have been created using our pink polishes for Breast Cancer Awareness Month, so we wanted to put them all together in one place for your viewing pleasure!

October 06, 2020

Pink Nail Art Inspiration

Help us support women in need this October with our pink polishes, here are some gorgeous manis using them!

September 29, 2020

Breast Cancer Awareness Month 2020

October is almost here, which means it's Breast Cancer Awareness Month! As always, we want to do our small part to help and have teamed up with National Breast Cancer Foundation once again, in order to support them in helping women now.

August 18, 2020

Beachy Step by Step Summer Nail Art

Today we have an amazing summer nail art tutorial by the lovely Carolina from @nailsanatomy featuring some of our bright summer shades! See how Carolina created this cute summer skittle mani step by step! 

August 04, 2020

Introducing the Summer Delights!

We can finally introduce our new collection, the Summer Delights! These four summer shades are the newest addition to the heroine.nyc range of cruelty-free and vegan nail polishes.

July 07, 2020

Meet a Heroine: Vamica from @your.girl.vee

Meet Vamica from @your.girl.vee and learn about how she got into doing her nails and which type of nail art drives her nuts!  

June 30, 2020

All About: Mean Girl

Summer means we're cracking out the bright colors, and none of our shades is as bright as Mean Girl! Here is some major mani inspo on this stunning neon pink polish!  

June 16, 2020

Tropical Summer Nail Art Inspiration

Summer is finally here, and we can't wait to bust out the summer polishes! Here are a few stunning manicures that will perfectly compliment those cute summer outfits! 

April 28, 2020

All About Pastels

Our Dream Cremes collection has been a bestseller since its launch and we can totally see why: these soft and dainty pastels make for the perfect mani all year round and just lift up your mood anytime you look down at your nails!

April 07, 2020

Easter Nail Art Inspiration

Easter is coming, and even though you'll (hopefully) be staying home this doesn't mean your nails can't look cute! Here is some adorable Easter nail art we just had to share! 

March 17, 2020

Sping Nail Art Inspiration

Even if we're supposed to be staying home during these crazy corona times, spring is the air and we can't wait to paint all the florals on our nails!