Need some gift inspo for your favorite ladies? Check out our 2018 Christmas Gift Guide! Fair warning...it may turn into a treat yo'self moment!

With October being Breast Cancer Awareness Month, we wanted to share some of our favorite pink manis with two of our best sellers – Sugar Spun and Mean Girl!

October is Breast Cancer Awareness Month and we at heroine.nyc are excited to be collaborating with the National Breast Cancer Foundation again!

Inspiration is all around us especially during spring when the flowers are in bloom! So we gathered some amazing floral mani's for you to add to your inspiration folder!

How do you celebrate Easter? By going to church, dying Easter eggs, and getting stuffed on chocolates? Us too! We also love doing a festive mani! Check out some of our favorite Easter mani's below and get ready to be inspired!

Sarah from @25sweetpeas shares her tutorial for the cutest Valentine's Love Notes Mani!

Introducing our limited edition charity duo to help support women battling breast cancer

Learn how to create this super cute tie dye nail art look step by step using the heroine.nyc Dream Cremes collection!

Jessica, the queen of gradients from Southern California, tells us what she loves about NYC and what her biggest nail pet peeve is!

Learn how to create this beautiful floral mani by Paulinas Passions step by step!

In collaboration with T-Roots Beauty, learn how to do an at home pedicure to get your feet summer ready!

Check out this cute DIY and our Easter Contest!

Women’s History Month had its origins as a national celebration in 1981 when...

Coming to you straight from neon headquarters, is a review...