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Dec 15, 20200 comments

Meet a Heroine: Shanna, founder and CEO of heroine.nyc

Meet Shanna, the founder of heroine.nyc and learn how she got into nail art, why she started the brand and what her all time favorite heroine.nyc shade is!

Dec 01, 20200 comments

Meet the Winter Wishes!

Our newest collection, the Winter Wishes are here! Meet these four gorgeous fall/winter shades.

Sep 01, 20200 comments

All About: Fall Nail Colors

It's September 1st and we would be lying if we weren't at least a little excited for fall and all the fall nail colors!

Jul 21, 20200 comments

Favorite Color Combinations

You know that feeling when you see two shades of nail polish and you just know (or even didn't expect) they will look amazing together? This is what this post is all about!

Jun 16, 20200 comments

Tropical Summer Nail Art Inspiration

Summer is finally here, and we can't wait to bust out the summer polishes! Here are a few stunning manicures that will perfectly compliment those cute summer outfits! 

Feb 11, 20200 comments

Valentine's Day Nail Art Inspiration

Love is in the air... or is it the smell of polish? These amazing manis definitely speak for the latter! Check out these cute Valentine's Day themed nail art looks and give it a try yourself!

Feb 04, 20200 comments

Valentine's Day Nail Art Pictorial

With Valentine's Day rolling around, Katia from @nailsandtowel is showing you a cute little mani you can rock for the occaison - or on any other day of the year really! 

Dec 10, 20190 comments

Christmas Nail Art Pictorial

If you're not in the Christmas spirit yet, this mani will definitely help! 

May 28, 20190 comments

6 Ways to Wear Glitter Nails

Glitter nails make such a statement and that's why we can't get enough of our sparkly holo glitter polishes [Gold Digger] & [Watch Me Sparkle]! Check out these 6 ways you can add glitter to your next mani!

May 07, 20190 comments

Spring Nail Art

Spring is in the air and currently we're loving all things pastel and floral! Check out these beautiful spring manis and get all the inspo you need this season!

Feb 12, 20190 comments

Valentine's Day Nail Art

No need to look any further, all of your Valentine's Day nail art inspo is right here! We *heart* these beautiful manis and know you will, too!

Feb 05, 20190 comments

Valentine's Mani Pictorial

Magda from @redheadnails shows us a step-by-step on how to create a lovely mani for Valentine's Day!

Dec 17, 20180 comments

Christmas Mani Pictorial

Find out how JayLynn from @gotnail created a beautiful poinsettia mani that's perfect for Christmas and all throughout the holidays!

Oct 25, 20180 comments

Halloween Nail Art Tutorial

Elena from @nailexperiments shows us a step-by-step on how to create a spooky mani just in time for Halloween!

Feb 12, 20181 comment

Valentine's Day Nail Art Inspiration

Whether you're head over heels for that special someone or you're happily single, nothing beats getting in the Valentine's Day mood more than nail art! Today we're sharing some of our favorite looks that will have you falling in love...with nails of course!

Dec 12, 20170 comments

Christmas Nail Art Inspiration

Today we are sharing some of our favorite holiday themed nail art looks for inspiration!

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