October 01, 2019

It's Breast Cancer Awareness Month!

Help us raise money and awareness for the NBCF this October by purchasing any of our pink nail polishes!

July 30, 2019

Summer Mani Pictorial

Looking for that summer go-to mani? Check out this amazing step by step pictorial Marta from @manicure.d put together and get ready to be inspired!

July 02, 2019

Fourth of July Nails - Pastel Edition!

If you're over the traditional red, white and blue manis for Independence Day - this pastel version might be exactly what you need this weekend!

May 28, 2019

6 Ways to Wear Glitter Nails

Glitter nails make such a statement and that's why we can't get enough of our sparkly holo glitter polishes [Gold Digger] & [Watch Me Sparkle]! Check out these 6 ways you can add glitter to your next mani!

May 07, 2019

Spring Nail Art

Spring is in the air and currently we're loving all things pastel and floral! Check out these beautiful spring manis and get all the inspo you need this season!

April 23, 2019

Spring Pastel Marble Pictorial

We asked an expert how to create a "smoosh" marble mani and Anne from @grapefizznails broke it down for us! Check out her pictorial and find out how to create this stunning spring pastel look on your own nails!

April 09, 2019

Coachella Nails

It doesn't matter if you're going to the desert or not, these manis will get you that Coachella feeling wherever you are!

February 12, 2019

Valentine's Day Nail Art

No need to look any further, all of your Valentine's Day nail art inspo is right here! We *heart* these beautiful manis and know you will, too!

November 29, 2018

Meet A Heroine: Ashley from @the_polished_life

Ashley from @the_polished_life shares with us her all-time favorite manicures and tells us about her favorite activities, besides nails of course!

October 09, 2018

Pink Mani Inspiration

With October being Breast Cancer Awareness Month, we wanted to share some of our favorite pink manis with two of our best sellers – Sugar Spun and Mean Girl!

September 30, 2018

#HeroinesHelp: National Breast Cancer Foundation Collaboration

October is Breast Cancer Awareness Month and we at heroine.nyc are excited to be collaborating with the National Breast Cancer Foundation again!

August 02, 2018

Summer Nail Art Inspiration

Summer is in full swing and that means warm weather, tan lines, and vacays! It’s time to bust out the bright colors and get inspired with some of our favorite summer nail art!