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December 22, 2020
Not feeling the traditional holiday colors? Why not try this super pretty pastel version?
December 15, 2020
Meet a Heroine: Shanna, founder and CEO of heroine.nyc
Meet Shanna, the founder of heroine.nyc and learn how she got into nail art, why she started the brand and what her all time favorite heroine.nyc shade is!
October 27, 2020
Pink Manicures for BCAM
We can't get enough of all the beautiful pink manicures that have been created using our pink polishes for Breast Cancer Awareness Month, so we wanted to put them all together in one place for your viewing pleasure!
October 06, 2020
Pink Nail Art Inspiration
Help us support women in need this October with our pink polishes, here are some gorgeous manis using them!
September 29, 2020
Breast Cancer Awareness Month 2020
October is almost here, which means it's Breast Cancer Awareness Month! As always, we want to do our small part to help and have teamed up with National Breast Cancer Foundation once again, in order to support them in helping women now.
July 21, 2020
Favorite Color Combinations
You know that feeling when you see two shades of nail polish and you just know (or even didn't expect) they will look amazing together? This is what this post is all about!
June 16, 2020
Tropical Summer Nail Art Inspiration
Summer is finally here, and we can't wait to bust out the summer polishes! Here are a few stunning manicures that will perfectly compliment those cute summer outfits!
June 02, 2020
Rainbow Nails for Pride Month
June is here, which means Pride Month starts! Even if there won't be any traditional parades due to the current situation, that's no reason no to flaunt a rainbow, especially in dark and difficult times like these. So we put together some of our favorite rainbow manis to brighten up your...
April 28, 2020
All About Pastels
Our Dream Cremes collection has been a bestseller since its launch and we can totally see why: these soft and dainty pastels make for the perfect mani all year round and just lift up your mood anytime you look down at your nails!
April 07, 2020
Easter Nail Art Inspiration
Easter is coming, and even though you'll (hopefully) be staying home this doesn't mean your nails can't look cute! Here is some adorable Easter nail art we just had to share!
February 25, 2020
Nail Art For Beginners - Brush Strokes
Constantly seeing super cute nail art but afraid to try it yourself because it looks so complicated? Here are some super simple designs you can create with just the brush of your nail polish!
February 11, 2020
Valentine's Day Nail Art Inspiration
Love is in the air... or is it the smell of polish? These amazing manis definitely speak for the latter! Check out these cute Valentine's Day themed nail art looks and give it a try yourself!
October 01, 2019
It's Breast Cancer Awareness Month!
Help us raise money and awareness for the NBCF this October by purchasing any of our pink nail polishes!
July 30, 2019
Summer Mani Pictorial
Looking for that summer go-to mani? Check out this amazing step by step pictorial Marta from @manicure.d put together and get ready to be inspired!
July 02, 2019
Fourth of July Nails - Pastel Edition!
If you're over the traditional red, white and blue manis for Independence Day - this pastel version might be exactly what you need this weekend!
May 28, 2019
6 Ways to Wear Glitter Nails
Glitter nails make such a statement and that's why we can't get enough of our sparkly holo glitter polishes [Gold Digger] & [Watch Me Sparkle]! Check out these 6 ways you can add glitter to your next mani!
...and enjoy 10% off your first order - fetch, right?