December 22, 2020

Pastel Christmas Nail Art Pictorial

Not feeling the traditional holiday colors? Why not try this super pretty pastel version?

December 15, 2020

Meet a Heroine: Shanna, founder and CEO of heroine.nyc

Meet Shanna, the founder of heroine.nyc and learn how she got into nail art, why she started the brand and what her all time favorite heroine.nyc shade is!

October 27, 2020

Pink Manicures for BCAM

We can't get enough of all the beautiful pink manicures that have been created using our pink polishes for Breast Cancer Awareness Month, so we wanted to put them all together in one place for your viewing pleasure!

October 06, 2020

Pink Nail Art Inspiration

Help us support women in need this October with our pink polishes, here are some gorgeous manis using them!

September 29, 2020

Breast Cancer Awareness Month 2020

October is almost here, which means it's Breast Cancer Awareness Month! As always, we want to do our small part to help and have teamed up with National Breast Cancer Foundation once again, in order to support them in helping women now.

July 21, 2020

Favorite Color Combinations

You know that feeling when you see two shades of nail polish and you just know (or even didn't expect) they will look amazing together? This is what this post is all about!

June 16, 2020

Tropical Summer Nail Art Inspiration

Summer is finally here, and we can't wait to bust out the summer polishes! Here are a few stunning manicures that will perfectly compliment those cute summer outfits! 

June 02, 2020

Rainbow Nails for Pride Month

June is here, which means Pride Month starts! Even if there won't be any traditional parades due to the current situation, that's no reason no to flaunt a rainbow, especially in dark and difficult times like these. So we put together some of our favorite rainbow manis to brighten up your...

April 28, 2020

All About Pastels

Our Dream Cremes collection has been a bestseller since its launch and we can totally see why: these soft and dainty pastels make for the perfect mani all year round and just lift up your mood anytime you look down at your nails!

April 07, 2020

Easter Nail Art Inspiration

Easter is coming, and even though you'll (hopefully) be staying home this doesn't mean your nails can't look cute! Here is some adorable Easter nail art we just had to share! 

February 25, 2020

Nail Art For Beginners - Brush Strokes

Constantly seeing super cute nail art but afraid to try it yourself because it looks so complicated? Here are some super simple designs you can create with just the brush of your nail polish!  

February 11, 2020

Valentine's Day Nail Art Inspiration

Love is in the air... or is it the smell of polish? These amazing manis definitely speak for the latter! Check out these cute Valentine's Day themed nail art looks and give it a try yourself!