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The 2018 Christmas Gift Guide

December 11 2018

Need some gift inspo for your favorite ladies? Check out our 2018 Christmas Gift Guide! Fair warning...it may turn into a treat yo'self moment!

New In: The Cocktail Club Trio

December 03 2018

Three cheers for our newest collection – The Cocktail Club Trio!  An amazingly opaque trio of classic metallic shades that shine like no other!

2018 Black Friday Deals

November 21 2018

The biggest sale of the year is almost upon us which means it’s time to get all that credit card cardio in! We’re so excited to share these amazing deals with you this year!

Vegan Thanksgiving Recipes

November 16 2018

Thanksgiving is all about spending time with family & friends, being grateful, and of course, good food! Check out these 3 Thanksgiving recipes that will have both your vegan and non-vegan family members drooling!



New In: The Nude Romantics Collection

November 06 2018

You asked, and we delivered! Introducing our latest collection – The Nude Romantics – a beautiful set of 4 creamy, neutral shades that will have your nails looking chic year-round!

3 Summer Nail Art Tutorials

August 29 2018

Check out 3 awesome mani's from Tadeja of @nails4cocktails and follow her step-by-step directions so you can recreate them on your own nails!

3 Delicious Summer Drink Recipes

August 23 2018

Nothing like cooling off from the summer heat with a cold, delicious drink in your hand! Check out these 3 drink recipes we found on Pinterest that are sure to quench your thirst!

Summer Nail Art Inspiration

August 02 2018

Summer is in full swing and that means warm weather, tan lines, and vacays! It’s time to bust out the bright colors and get inspired with some of our favorite summer nail art!

 

#HeroinesHelp: The Beagle Freedom Project

February 22 2018

Valentine's Day Nail Art Inspiration

February 12 2018

Whether you're head over heels for that special someone or you're happily single, nothing beats getting in the Valentine's Day mood more than nail art! Today we're sharing some of our favorite looks that will have you falling in love...with nails of course!

Tips for Easing into the Vegan Lifestyle

October 11 2017

Transitioning into the vegan lifestyle is no easy feat. Here are a few tips from guest blogger Sarah Jones to ease you in!

3 Amazing Avocado Recipes

June 15 2017

An avocado fan like us? Then you have to try these three yummy recipes right now!

How You Can Change Your Regime to be More Green

May 31 2017

Returning guest blogger Holly Barry, Digital PR Executive at Distinctly PR, is back with an article on how to be more green - in all kinds of ways!

3 Amazing Vegan Recipes To Try!

April 19 2017

3 amazing vegan recipes to try right now!

Guest Post: T-Roots Beauty

April 11 2017

In collaboration with T-Roots Beauty, learn how to do an at home pedicure to get your feet summer ready!

5 Food Blogs To Follow

March 14 2017

Five food blogs you should definitely be following, or at least check out!

Proud To Be Cruelty-Free!

November 10 2016

We at heroine.nyc have made it our mission only to sell products that are cruelty-free and vegan. Therefore, we took special care when...

 

 

All About Nail Care

October 25 2016

Our hands are exposed to so much every day, we use them for just about anything – typing, carrying things, manual labor...