Our Blog

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Christmas Mani Pictorial

December 17 2018

Find out how JayLynn from @gotnail created a beautiful poinsettia mani that's perfect for Christmas and all throughout the holidays!

Halloween Nail Art Tutorial

October 25 2018

Elena from @nailexperiments shows us a step-by-step on how to create a spooky mani just in time for Halloween!

Meet A Heroine: Bethany from @housewifenails

May 07 2018

Meet Bethany of @housewifenails! Read about what got Bethany into nails, what her favorite shade of polish is, and learn about her pride and joy: her children!

Memorial Day

May 01 2018

Every year we use the Memorial Day weekend to kick off the summer season by having BBQ’s and pool parties but there’s an important and deeper meaning behind this national holiday.

St. Patrick's Day Nail Art Tutorial

March 14 2018

Hi! Autumn here from @justagirlandhernails! I put together a pictorial for an easy St. Patrick’s Day mani that I hope you’ll try out!

How to: Water Decals - Part 1

September 19 2017

Learn how to apply full coverage water decals and how to..

Tie Dye Nail Art Pictorial

August 30 2017

Learn how to create this super cute tie dye nail art look step by step using the heroine.nyc Dream Cremes collection!

Meet a Heroine: Jessica from @lalalovenailart

June 23 2017

Jessica, the queen of gradients from Southern California, tells us what she loves about NYC and what her biggest nail pet peeve is!

Our First Collection

August 15 2016
When we started thinking about our first collection, we wanted to make it something that was fun, but also had some o...