February 25, 2020

Nail Art For Beginners - Brush Strokes

Constantly seeing super cute nail art but afraid to try it yourself because it looks so complicated? Here are some super simple designs you can create with just the brush of your nail polish!  

August 27, 2019

Beach Nail Art Inspiration

Since the launch of our latest Beach Babes collection we are obsessed with all the beach-y manis, so we put a few of them together in this post for some inspiration!

March 12, 2019

St. Patrick's Day Mani Pictorial

Get those nails prepped - we've got an awesome St. Patrick's Day pictorial to share with you courtesy of Jess from @lalalovenailart!

December 17, 2018

Christmas Mani Pictorial

Find out how JayLynn from @gotnail created a beautiful poinsettia mani that's perfect for Christmas and all throughout the holidays!

October 25, 2018

Halloween Nail Art Tutorial

Elena from @nailexperiments shows us a step-by-step on how to create a spooky mani just in time for Halloween!

May 07, 2018

Meet A Heroine: Bethany from @housewifenails

Meet Bethany of @housewifenails! Read about what got Bethany into nails, what her favorite shade of polish is, and learn about her pride and joy: her children!

May 01, 2018

Memorial Day

Every year we use the Memorial Day weekend to kick off the summer season by having BBQ’s and pool parties but there’s an important and deeper meaning behind this national holiday.

March 14, 2018

St. Patrick's Day Nail Art Tutorial

Hi! Autumn here from @justagirlandhernails! I put together a pictorial for an easy St. Patrick’s Day mani that I hope you’ll try out!

September 19, 2017

How to: Water Decals - Part 1

Learn how to apply full coverage water decals and how to..

August 30, 2017

Tie Dye Nail Art Pictorial

Learn how to create this super cute tie dye nail art look step by step using the heroine.nyc Dream Cremes collection!

June 23, 2017

Meet a Heroine: Jessica from @lalalovenailart

Jessica, the queen of gradients from Southern California, tells us what she loves about NYC and what her biggest nail pet peeve is!

August 15, 2016

Our First Collection

When we started thinking about our first collection, we wanted to make it something that was fun, but also had some of the basics everyone needs in their nail polish collection. We imagined some vibrant, exciting summer colors that would make you happy just looking at them! Therefore, we decided...