December 17, 2019

Meet a Heroine: Hannah from hannys_manis

Meet Hannah, the talented nail artist behind @hannys_manis on Instagram and find out what she does when she's not painting her nails!

November 05, 2019

Meet a Heroine: Vicky from EthicalElephant

Meet Vicky, the creator of EthicalElephant, a blog about vegan & cruelty-free lifestyle!

October 01, 2019

It's Breast Cancer Awareness Month!

Help us raise money and awareness for the NBCF this October by purchasing any of our pink nail polishes!

September 07, 2019

heroine.nyc turns 3!

Can you believe heroine.nyc is three years old this week?! In honor of our birthday on Saturday, we wanted to do a little recap of the past three years.

August 13, 2019

Meet A Heroine: Our Giphy Artist Helen

Meet Helen, our Giphy artist, in this month's Meet A Heroine feature! Find out what got her into art and check out some of the awesome things she's created!

July 30, 2019

Summer Mani Pictorial

Looking for that summer go-to mani? Check out this amazing step by step pictorial Marta from @manicure.d put together and get ready to be inspired!

July 23, 2019

The Cocktail Club Trio Nail Art

Metallic nails are definitely having a moment and we're here for it! Check out all the amazing nail art with [The Cocktail Club Trio]!

July 16, 2019

Meet A Heroine: Anne from @grapefizznails

Meet Anne from @grapefizznails! You'll love her unique marble manicures and beautiful swatches!

July 09, 2019

How to Kick Your Nail Biting Habit

Nail biting is a common habit but have you ever thought about the effects? Or even better, how to quit? Read below and kick that habit’s butt!

June 25, 2019

Meet A Heroine: Ishawna from @jameicasnailsxo

This month we talked to Ishawna from @jameicasnailsxo and she shares how she went from tomboy to full blown nail art addict!

May 28, 2019

6 Ways to Wear Glitter Nails

Glitter nails make such a statement and that's why we can't get enough of our sparkly holo glitter polishes [Gold Digger] & [Watch Me Sparkle]! Check out these 6 ways you can add glitter to your next mani!

May 21, 2019

Meet A Heroine: Sarah from @nagelfuchs

Learn more about the incredibly talented freehand nail artist, Sarah from @nagelfuchs in this month's Meet A Heroine! She shares with us some of her fave manis and tells us what she loves doing outside of nail art!