Need some gift inspo for your favorite ladies? Check out our 2018 Christmas Gift Guide! Fair warning...it may turn into a treat yo'self moment!

Ashley from @the_polished_life shares with us her all-time favorite manicures and tells us about her favorite activities, besides nails of course!

The biggest sale of the year is almost upon us which means it’s time to get all that credit card cardio in! We’re so excited to share these amazing deals with you this year!

For this month's Meet A Heroine feature, we talked to Shanna from @shannasnailadventures! Check out her favorite nail art and what she loves most about fall!

With October being Breast Cancer Awareness Month, we wanted to share some of our favorite pink manis with two of our best sellers – Sugar Spun and Mean Girl!

October is Breast Cancer Awareness Month and we at heroine.nyc are excited to be collaborating with the National Breast Cancer Foundation again!

Looking for a way to improve your mood? Check out these 10 simple tips on how to feel good every day and achieve a happier you!

Meet Jess from @polishedjess and find out what her most memorable summer vacay was and see her absolute favorite mani's!

Check out 3 awesome mani's from Tadeja of @nails4cocktails and follow her step-by-step directions so you can recreate them on your own nails!

Paulina from @paulinaspassions tells us what her favorite summertime activity is and shares her favorite kind of nail art!

Summer is in full swing and that means warm weather, tan lines, and vacays! It’s time to bust out the bright colors and get inspired with some of our favorite summer nail art!

Find out what essentials you need for a perfect day at the beach!

Guest blogger, Holly Barry, shares with us everything you can do to prepare for your wedding day - from treatments to trials - in this one year beauty countdown!

We talked to Frida of @nailartbyfrida and she tells us what keeps her nails so healthy and which nail art blow's people's minds!

Wedding Season is in full swing and if you’re planning your big day, are a part of a wedding party, or just dreaming about the future, you will want some assistance. That’s why we found these 3 premiere wedding blogs (we got you girl!) to help you prep and plan the wedding of your dreams!

We're not afraid to admit we have a healthy obsession with flowers and DIY's and nothing beats combining the two! Whether you’re in the Spring mood or just like pretty things – these 3 DIY floral ideas will have you and your creative side totally swooning!

Inspiration is all around us especially during spring when the flowers are in bloom! So we gathered some amazing floral mani's for you to add to your inspiration folder!

Meet Bethany of @housewifenails! Read about what got Bethany into nails, what her favorite shade of polish is, and learn about her pride and joy: her children!