Helping others is never a bad idea. In fact, we totally promise that helping others will make you feel amazing! And the great thing about being part of the heroine.nyc community is that you are supporting a cause in need every time you treat yourself!

We at heroine.nyc have decided that by doing what we love, which is making great products together with our customers, we also want to support causes that need our help.
Heroine.nyc is a cruelty free brand, which means we do not test our products or any of their components on animals. We have been certified by PETA as well as The Leaping Bunny as a cruelty free company, which we are very proud of!


However, animal testing is still done in the U.S., there is no law completely banning it yet. There is the Research Animal Retirement Act though, requiring cats and dogs used for research by higher education institutions be offered for adoption through private placement or shelter organizations.

The Beagle Freedom Project (BFP) has dedicated itself to reaching out to labs all across the country that test on animals to rescue the animals after they 'retire'. Their mission is to give all animals life outside of laboratories and inspire public discourse about the practice of vivisection through rescue efforts and public policy.


This means that the animals in the labs are able to go into loving homes and experience a life outside of the cage. We, like the BFP, believe that even though their life after the lab might be short (some animals are only rescued after years of captivity), they still deserve a life, instead of euthanasia.


The BFP not only rescues beagles (beagles are favorable lab animals because they are small, docile and trusting) but cats, goats, horses, pigs, rats, rabbits, ferrets, guinea pigs, and even fish from labs!


As a brand, we want to help and support the BFP by donating a part of all of our net profits to them, so they are able to continuously rescue lab animals and give them a proper life after all they have gone through. The BFP’s work inspires groundbreaking legislation, supports advancements in modern medicine and creates commitments to cruelty-free living.
You can learn more about the Beagle Freedom Project at www.bfp.org as well as their facebook page and their Instagram Account.



Here are a few A’s to some Q’s about #HeroinesHelp




With every purchase you make with heroine.nyc, we will keep a part of the net profits aside, collect and then donate them to the BFP at the end of each month. That way all you need to think about is which amazing heroine.nyc product you want to buy and we take care of all the rest!




We will be posting updates on our blog and on Instagram @heroine.nyc about what was done with the money that the BFP has received, so you can be sure that it actually made it to its designated destination!




Of course! If you know about a great project that needs some support to do their amazing work, please contact us at hello@heroine.nyc and we will be sure to check it out!