Be a Heroine.

Discover our vegan & cruelty-free nail polishes

SHOP NAIL POLISH

Products created not only for you, but with you!

Let us know what kind of content you want to see, what products you would be interested in, what direction you think our brand should move in! We want you to be part of our team and as happy as possible with your purchase!

NAIL POLISH

View products

Shop all polishes

WATER DECALS

View products

SHOP ALL WATER DECALS

PASTELS

View products

SHOP ALL PASTELS

NAIL CARE

View products

SHOP ALL NAIL CARE ITEMS

NEONS

View products

SHOP ALL NEONS

CHECK OUT OUR BLOG!

LET'S GO

April 16, 2019

Meet A Heroine: Magda from @redheadnails

This month we had a chat with Magda from @redheadnails and she tells us what she's most passionate about and shares a few gorgeous manis with her favorite color!

April 09, 2019

Coachella Nails

It doesn't matter if you're going to the desert or not, these manis will get you that Coachella feeling wherever you are!

April 02, 2019

Spring Food and Drink Ideas

Whether you’re planning a garden party, picnic in the park, or a get-together with your gals, freshen up your palette with these delicious spring-time eats and drinks!

March 26, 2019

Her Matte-jesty Nail Art

We love a good matte mani so we couldn't wait to share some of our faves! Check out how Her Matte-jesty Matte Top Coat (one of our best-sellers!) transforms each one of these looks!